JotMill vs Substack vs Beehiiv: Who Actually Lets You Sell Ads Yourself?

[Funnel stage: BOFU. This is the post that closes a creator already shopping around, so the comparison has to be fair — a rigged table reads as marketing and converts nobody.]

The question that actually matters

Frame it up front: not "which platform is best", but "who lets a creator sell an ad slot directly, and who keeps the advertiser relationship for themselves".

How each one handles advertising

[VERIFY BEFORE PUBLISHING] Every claim about Substack and Beehiiv — sponsorship programmes, eligibility thresholds, revenue splits — must be checked against their current public documentation and linked. Do not publish a competitor's numbers on our say-so; a wrong figure is both a credibility problem and a legal one.

JotMill

Cover what is true here and verifiable in the product: creators list ad slots on their own content (banner, inline, pre-roll, mid-roll, sponsored post), set their own price, and approve the creative before it runs. Advertisers book directly or run campaigns creators bid on.

Comparison table

Rows worth having: self-serve ad marketplace, who sets the price, advertiser approval rights, payment protection, payout countries. Keep it to what a creator would actually decide on.

Fees and payouts

[Do not hardcode JotMill's commission — it is set per rail, flow and content type in admin and will change. Describe the model (a percentage of the creator's side, shown before you bid or list) and link to the pricing page.]

Next step

Close by pointing the reader at How it works for creators. Every post should end somewhere they can act, not trail off.